Founded in 2020, Wildbarc was born out of our love for dogs, passion for the outdoors, our environment and a chance discovery of some dusty old climbing rope nestled away in Emily's Mum's shed. Turn's out that rope of Emily's brothers, a climbing enthusiast, would become the catalyst for the Wildbarc you see today and change our lives.

Operating out of a small box room in our house, we made tonnes of prototypes with many failures, however we never gave up and after some heavy testing we had our first fully functioning dog lead! A proud day for us and an instant hit with Lola. We continue to run our small business from our home in South Wales, only we upgraded to a larger room with space to develop and design the gear you love.

Fast forward to 2025, a growing collection of kit, customers in 30+ countries and we now supply great gear to great humans too including the launch of our own coffee, Places. Where did the time go? Thank you so so much for shaping our future and joining us for the ride. We're so humbled by our community, the support, the relationships and we never take you for granted. We value that you will always be the reason we are still here.

Emily, Vern & Lola 🐾